Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.
In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.
These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.
This is just the beginning of our journey, and you could be part of the next stage of our growth!
As a Creative Strategist (TikTok), youâll be at the forefront of turning TikTok into a high-leverage growth channel for our DTC supplements brand.
Youâll be owning creative strategy for TikTok across key growth surfaces including organic content, paid ads, and TikTok Shop. Your role will be to identify what makes content perform on-platform, translate those insights into scalable creative systems, and help drive customer acquisition and conversion through TikTok-specific strategies.
Serving a primarily female demographic aged 35â65, youâll combine creative research, platform understanding, trend fluency, and direct response thinking to build content that feels native to TikTok while delivering measurable business impact.
Youâll work cross-functionally with the Product Marketing team, Paid Media, UGC creators, video editors, and operators to concept, test, and scale high-performing TikTok creatives that strengthen top-of-funnel attention, mid-funnel engagement, and bottom-funnel conversion.
Own the creative strategy for Ti
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