Build, Scale & Operate Leading DTC Brands alongside A-Players

Maneuver Marketing

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

This is just the beginning of our journey, and you could be part of the next stage of our growth!

Your Next Role

As a Performance Creative Strategist (AppLovin), you’ll be at the forefront of helping us build AppLovin into a scalable customer acquisition channel for our DTC supplements brand.

You’ll own the creative strategy for AppLovin across multiple SKUs, shaping how we test, learn, and scale creative that drives profitable growth. This is not a role attached to a single product pod; instead, you’ll operate at the channel level, identifying what works on AppLovin and translating those learnings into repeatable systems that can be applied across the business.

You’ll work closely with Growth & Creative teams in charge of individual products to develop performance-driven concepts, influence campaign decision-making, and build the creative playbook for a channel we’re looking to grow from the ground up.

Serving a primarily female demographic aged 35–65, you’ll combine direct response thinking, creative testing strategy, and strong commercial instincts to develop ad concepts that improve click-through, conversion, and overall campaign efficiency.

What You’ll Do

Build the AppLovin Creative Playbook

• Lead the dev