E-commerce Strategy & Operations Lead

We are looking for an E-commerce Strategy & Operations Lead to take full ownership of our marketplace and key online retail business across Amazon and other leading platforms, including Kaufland, OTTO, ManoMano, Leroy Merlin, and others.

This role combines strategy, performance ownership, and hands-on execution leadership. You will be responsible for driving growth, profitability, and operational excellence across multiple marketplaces while leading a team.

You will act as a key driver of our digital commerce business - shaping strategy, scaling execution, and ensuring full P&L accountability across all channels.

Tasks

Strategy & Growth Leadership

• Develop and execute a 12–24 month growth strategy focused on market share, margin, and ACOS/ROI
• Identify scalable and non-obvious growth opportunities across marketplaces and key retail channels
• Define targets by marketplace, category, and SKU; ensure structured execution through weekly business reviews
• Own product economics including pricing, promotions, discounts, logistics, VAT, and marketplace fees

Category & Assortment Management

• Build and manage assortment strategy including SKU architecture, segmentation, and price tiers
• Define positioning strategy vs competitors and ensure price parity and basket competitiveness
• Optimize product mix based on performance, seasonality, and market demand

Operational Excellence & Supply Chain

• Manage Amazon FBA/FBM operations as well as 3PL and warehouse partners
• Define and optimize fulfillment strategy to maximize availability and conversion
• Own inventory planning, stock allocation, replenishment SLAs, and forecasting accuracy
• Reduce operational inefficiencies through packaging optimization, logistics improvements, and return rate reduction

Performance Marketing & Growth Execution

• Oversee full marketplace marketing ecosystem (Amazon Ads, PPC, automated campaigns, smart bidding)
• Manage external traffic channels including Google Ads, Meta, affiliates, and retargeting
• Own promotional strategy: deals, coupons, events, and marketplace campaigns with direct P&L impact

Content, SEO & Conversion Optimization

• Drive product visibility through keyword strategy, SEO optimization, A+ content, and creative assets
• Improve full funnel performance: impressions → clicks → conversions → retention
• Systematically manage ratings, reviews, and brand reputation across marketplaces

Analytics, BI & Automation

• Build dashboards for revenue, margin, market share, inventory, returns, and performance KPIs
• Develop forecasting models for demand, seasonality, and pricing elasticity
• Implement automation, tools, and BI solutions to improve