Growth and Marketing Lead (f/m/d)

Nox is aiming to become the best alternative to short-haul flights by soon offering premium overnight trains across Europe. With a radically redesigned interior and onboard experience, people travel in style, saving time being asleep. We now search for the most passionate and talented people out there to bring the first of many more Nox trains on the tracks.

We believe in strong teams through diversity, fresh thinking, and a shared commitment to build something meaningful. Apart from that, these things are important to us:

1. Stay real. From intern to CEO, everyone will work at least two cabin crew shifts a year
2. Own it. Take responsibility from day one to shape Nox with your personal touch
3. Challenge. Question legacy thinking and push ideas that really excite our customers

We care about strong, data-informed thinking and clear communication, but just as much about building a team with diverse perspectives and experiences. We especially encourage individuals who are usually underrepresented in traditional industries and business contexts, creating a more inclusive and balanced environment for the whole team.

If you’re excited about building a brand and scaling growth from the ground up, this role could be for you. As a Growth and Marketing Lead (f/m/d), you will define and execute a full-funnel strategy-driving acquisition, building scalable systems, and using data to continuously optimize performance and impact.

Tasks

• Own and execute: Define the end-to-end marketing strategy to establish Nox as a distinctive and leading brand in Europe
• Be the growth engine: Build and scale a full-funnel acquisition system across paid and organic channels, optimizing the journey from awareness to retention.
• Let data speak: Establish robust tracking, attribution, and CRM systems to drive experimentation and continuous performance optimization.
• Communicate and Collaborate: Develop scalable forecasting and reporting models to provide actionable insights for you, leadership, and investors.

Requirements

• You have 5+ years of experience in growth or strategic marketing, with a proven track record of building scalable acquisition systems and demand generation
• You act entrepreneurial and are comfortable building marketing structures, tools, and processes from the ground up
• You are able to blend high-level strategic thinking with measurable execution
• You have a deep understanding of B2C (B2B on top is a plus) models, focusing on funnel metrics, attribution, and data-driven decision-making, fully leveraging AI-tools
• You are able and comfortable to guide and lead internal or external stakeholders, including agencies

Benefits

• A small, young and powerful team with diverse backgrounds, visions and skills
• A culture built on flat hierarchies, zero corporate