Head of GTM

About the Role

An early-stage ambient AI / personal productivity startup is hiring a Head of GTM to fully own go-to-market strategy and brand — from funnel logic to narrative — across both strategy and execution. This is a founding-level, player/coach role that is critical to launching and scaling the product, driving acquisition, and building market presence from zero.

The company is building an ambient intelligence system — combining hardware, software, memory, and AI — designed to seamlessly integrate into daily life, reduce cognitive load, and help people focus on what matters most. Think of it as a continuous context layer that learns user patterns, manages follow-ups, and handles the administrative "small loops" that drain attention.

This is a 0→1 hire for a company at early/seed stage. You will shape how the product enters the market and how the brand is perceived by early adopters.

What You'll Do

• Own end-to-end GTM strategy, including funnel logic, beta-to-launch sequencing, and channel mix (founder-led outreach, KOL activation, community platforms, Product Hunt, Hacker News, and more).

• Develop the brand narrative, voice, and positioning from scratch — identifying and resonating with early-adopter audiences.

• Build and optimize beta acquisition funnels; use conversion data to continuously reallocate effort across channels.

• Direct and coach all individuals involved in GTM and marketing efforts in a true hands-on player/coach capacity.

• Create a comprehensive, repeatable GTM and brand playbook for the team to leverage post-launch.

What We're Looking For

Required:

• 10–12+ years of experience, with a proven track record owning end-to-end GTM execution and brand/positioning for a startup launch (Seed through Series B).

• Demonstrated ability to grow a product from zero awareness and zero brand equity.

• Experience sequencing multi-channel beta-to-launch plans and crafting compelling brand narratives.

• Comfort with ambiguity and prior experience as a first/founding GTM hire.

• Experience directing and coaching GTM or marketing personnel alongside doing the hands-on work yourself.

• Ability to build repeatable playbooks for post-launch scaling.

Nice to Have: