Who You Are

You are a culturally plugged, TikTok-obsessed content creator and strategist who understands how to own TikTok content and TikTok Shop. You will drive Once Upon a Farmâs TikTok presence end-to-endâstrategy, creation, publishing, and performanceâwhile also developing and producing content for our co-founders. This role will have vendor resources, but must be able to execute content on their own as well. While this is a remote role, this candidate must be based out of Los Angeles, CA , NYC or San Francisco/Bay Area, CA.

The Task At Hand

This is a rare dual mandate: roughly half your time is building Once Upon a Farmâs TikTok into a high-converting Gen-Z and millennial destination, and the other half is working directly our founders to develop their own content. You will report to the Senior Manager of Social and collaborate closely with the broader Marketing and Creative teams.

Responsibilities

TikTok Strategy & Growth

Own our TikTok channel as the driver of primarily Gen-Z audience growth, with a secondary focus on Millennial parents, health enthusiasts, and athletes, to help Once Upon a Farm find niche markets to expand reach, brand awareness, and TikTok Shop revenue
Develop and execute a platform-native content strategy built around Once Upon a Farmâs product lineup, brand mission, and cultural relevance to young parents and Gen-Z consumers
Build and manage Once Upon a Farmâs TikTok Shop presence along with the E-Commerce team, driving traffic, conversion, and repeat purchase through shoppable content, live formats, and product integrations
Stay ahead of TikTok trends, sounds, formats, and creator culture to ensure our brand is consistently early, authentic, and on-platform
Partner with the Senior Manager of Social Media on cross-platform content strategy, ensuring TikTok content complements and amplifies Once Upon a Farmâs Instagram and YouTube presence
Work proactively within your budget to find and develop agencies and influencers who can create additional TikTok Content for the brand.

TikTok Content Creation & Production

Personally concept, shoot, edit, and publish much of Once Upon a Farmâs TikTok contentâyou are the creator, not just the director
Develop recurring formats and series that build audience loyalty and drive saves, shares, and follows
Create content spanning product storytelling, childhood nutrition education, brand values, and culturally relevant momentsâall tailored for a TikTok-first audience
Capture real-time content at brand events, activations, and shoots with prepared concepts and shot lists, and direct on-site photographers and videographers to do the same with your art direction.
Brief and collaborate with the Partnerships &

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